Update: This data is now available by default within the Google Analytics interface. Just head on over to the Advertising > AdWords > Matched Search Queries report and knock yourself out. My advice? Don’t fiddle around with your GA code to get this data, because it’s built-in now!
I just wanted to point out an article I wrote for ROI last week which details something that many, many AdWords (and other paid search) users might find interesting. Google Analytics, by default, will show you a visitor’s bid term for your paid search advertisement. It will not, however, show you the exact search query typed into the search engine by the visitor.
So, I thought I’d fix that, because it’s pretty useful stuff. Check it out, if you’re at all interested: Exact Keyword Tracking with Google Analytics, Revisited
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